Sai Pallavi, who had participated in a dance reality TV show called Ungalil Yaar Adutha Prabhudeva ( transl. Prabhu Deva was assigned to choreograph the song along with Jani Master. The video see the film's lead pair, Dhanush and Sai Pallavi dancing to the tune in a set at the AVM studios in Chennai. This is the 17th most-viewed Indian video on YouTube.
As of 16 November 2020, the views on YouTube crossed 1 billion views, making it the only Tamil song on YouTube to achieve this feat, also the lyrical video of the song has garnered more than 93 million views on youtube.
According to YouTube Top Trending Music Videos, Rowdy Baby was the most streamed Indian video of 2019 and the seventh most globally. Billboard listed the song in the Global Top 10 Music Videos of 2019. Upon release, the song went viral and became very popular, and its music video, released on January 2019, featuring the film's lead pair Dhanush and Sai Pallavi, broke several YouTube records, becoming one of the most viewed Indian songs of all-time. Manasi performing the female part instead of Dhee. A Telugu version of the song was later produced for the film's dubbed Telugu version, with M.
The song was officially released on 28 November 2018 as a single from the film. Rowdy Baby is a Tamil language song composed by Yuvan Shankar Raja for the soundtrack of the 2018 action comedy film Maari 2 starring Dhanush, Sai Pallavi and sung by Dhanush alongside Dhee. Single by Yuvan Shankar Raja (composer) and Dhanush, Dhee (performer) 2018 single by Yuvan Shankar Raja (composer) and Dhanush, Dhee (performer) "Rowdy Baby"
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